Name: Olivia Lozy
Major/Minor/Concentration: Psychology/Studio Art
Graduation Year: 2020
What are you doing this summer?: Internship
What exactly are you doing?: I work at BBDO in New York City as an Account Management Intern. I was assigned to the Dunkin’ Donuts account, which is brand new to BBDO (they just won Dunkin’ in May). Specifically, I’m assisting with compiling competitive reports, analyzing consumer activity through statistics, social media, news, blogs, and other platforms, working with the creative and strategic teams, ensuring accurate budgeting for productions, overseeing production spots, brainstorming ways Dunkin’ can increase brand outreach, to name a few!
How did you hear about this opportunity?: Crusader Connections
What are you most excited about doing within this program?: Being a sponge and learning as much as I can about advertising!
What are you hoping to gain from your experience?: A clearer sense of what I want to do following graduation and what my career path holds. I’d like to know where my talents can most effectively be utilized and if advertising is the industry in which that can happen.
Do you have any advice for prospective students thinking about doing an internship?: Apply to anything that interests you! You might find yourself stepping out of your comfort zone, challenging yourself and learning a lot about something you otherwise never would’ve known. It’s a lovely way to expand both your academic and professional horizons whilst gaining personal experience that can lead you to investing your time in rewarding activities or a career.